Here’s how vertical video is disrupting the filmmaking industry (Paid Content by Nespresso)

There are so many aspects of our lives that are being revolutionised every day — so why are we still making video for horizontal screens? We’re long past consuming content on horizontal screens, and it’s time the video industry caught up, before storytelling is left behind.

This year will see the tide change for video makers. With social media playing such an integral role in the lives of both consumers and brands filmmakers are making the shift towards bitesized video that’s easily consumed on a smartphone — and this takes quite a sizeable adjustment to make the jump to social in such a loud, congested environment.

Every story is worth telling. We all have the power of storytelling on our side — the importance of great communication is paramount to the success of any business or personal venture, and brands are fast realising the power of a story to engage with their audiences. Vertical video is the next big thing in filmmaking — it’s long-overdue innovation in a space typically dominated by vast production companies and household names.


A talented team is invaluable, and great talent deserves recognition.

This year will see global innovators in film be recognised for their efforts in disrupting the filmscape — vertical video will have its place at Cannes Film Festival, the world’s most prestigious celebration of film. Filmmaking talent from around the world will be showcasing their films at Nespresso Talents Vertical Film Festival, which will celebrate those forward thinkers who work differently to the status quo. Nespresso is hosting a competition to seek out the talent to be on display — the winning videos will be seen by industry experts the world over and filmmakers will reap the rewards of their hard work.

Nespresso Talents 2017 will see a group of industry expert jurors select their favourite videos from entrees — all submitted vertical videos will be watched by those who matter in the industry, which is an opportunity that doesn’t come about very often. There’ll be two selected winners from this jury, and each will receive a monetary prize along with tickets to Cannes Film Festival, where their film will be aired amongst the latest and greatest in cinema.

 
It’s not just this jury that has their say on which talent comes out victorious in this competition though. You can browse the entries over on the Nespresso Talents website, and cast a vote of support for your favourite. There’ll be an international public vote winner who will also receive both money and a ticket to Cannes, along with the invaluable global recognition that goes along with winning a competition of this magnitude. A public vote will also be open on a national level in both the USA and the UK and Republic of Ireland. This public vote will be live in the USA between April 14 and 17, and UK Republic of Ireland between April 25 and May 2.

You can check out this year’s Nespresso Talents on their website by clicking here, and cast your vote for your favourite US entry between April 14 and April 17.

While all the above perks of the vertical video contest are undeniably invaluable to any filmmaker, Mashable has partnered with Nespresso to sweeten the deal. Mashable also prizes creativity and celebrates individuals who are making waves. As part of the partnership between Mashable and Nespresso, one entrant from the Nespresso Talents Vertical Film Festival will be selected to benefit from a mentorship at Mashable for three months, creating vertical videos for the social video team.

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