“Okay Google, what is the Whopper burger?”
Burger King decided to run a 15-second TV ad that posed that question, which would then remotely trigger peoples’ Google Homes to read out loud an edited Wikipedia entry describing what’s inside of a Whopper.
Needless to say, Google Home users were pissed at the invasiveness of the marketing stunt, and Google moved quickly to block the phrase. But did Burger King really screw up big time and cross the line, or should we expect more brands to start “hijacking” our smart speakers (3:04)?
Next, Games Editor Tina Amini joins to give us all the details on Microsoft’s upcoming Xbox Project Scorpio console (11:36), slated for a proper reveal (including what it’ll look like) at E3 in June. Designed for 4K setups, Scorpio boasts some impressive specs, but will it be enough to win back Xbox gamers who defected to #TeamPlayStation4 after the rough Xbox One launch?
Closing out this week’s MashTalk, ahead of next week’s F8 developer conference, we weigh in on how Facebook continues to crush it on all of its platforms (24:04). Facebook Messenger’s now got 1.2 billion monthly active users. Meanwhile, Instagram Stories keeps kicking Snapchat’s ass; the feature, which was added last year, now sees 200 million daily active users. That’s more daily active users than Snapchat’s 158 million daily active users that use its entire app. Is Snapchat doomed?