Amazon launches Fire TV Stick in India

Now that Amazon has put its content catalog in place for Prime Video users in India, the company is ready to expand its ecosystem.

On Wednesday, the company announced that it is bringing the Fire TV Stick to India, only the fifth market for the miniature streaming device.

The company is offering the Fire TV Stick at a price point of Rs 3,999 ($60), with Prime subscribers getting an additional $7.5 discount. 

The Chromecast rival, the Fire TV Stick, offers a range of additional services including built-in apps. Amazon says users can find entertainment apps such as EROS TV, Netflix, Gaana on the device. 

The device also supports voice-enabled commands. Amazon executives said the Fire TV Stick will understand Hindi dialect and accent swiftly, a capability that they think would differentiate their device from rivals. 

But more importantly, they will be getting access to Prime Video app. Prime Video app remains unavailable for TV on rival platforms including the Xbox One, Play Station 4. It also doesn’t ship with most smart TVs. 

Speaking to Mashable, the company executives said they intend to launch the Fire TV, the full-fledged TV box and other services to India, though not as soon as many of us would like. 

Amazon is also exploring partnerships with Bollywood actors including Akshay Kumar and John Abraham. Though Nitesh Kripalani, director and country head of Amazon Prime Video India declined to comment on how those deals are coming through.   

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